Bo Studio is an experience design platform for agriculture

We are dedicated to delivering quality customer experiences.

Our platform shares insights, frameworks and strategies to create stand-out customer experiences in agriculture. For those looking for personalised assistance, we also offer experience design consulting services.

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Our mission

How does experience design help create a sustainable future for agriculture?

At Bo Studio, we believe experience design can help create a sustainable future for agriculture by improving the interactions of agricultural technologies, systems and practices.

Designing user-friendly and intuitive experiences for farmers and growers ensures they can more easily access and adopt technology, resources, products and services. All are capabilities that can improve their production methods, leading to increased yields, reduced waste and smarter, environmentally-friendly land use.

We also believe these experiences can increase transparency, educate and help change consumer perceptions, and promote sustainable food production practices.

Meet Bo Studio.

Headshot of Bo Studio founder, Emma Maguire smiling.

Emma Maguire (née Campbell)

Founder & Experience Designer

Meet Emma, the founder of Bo Studio. With over seven years of experience as a UX Designer for tech companies in New Zealand and abroad, Emma brings a wealth of knowledge to her new venture.

After living in Ireland for three years with her partner, Emma returned to New Zealand and decided to fuse her love for agriculture with her design skills by creating Bo Studio, which supports agricultural businesses in designing exceptional customer experiences. The name, Bo Studio, was inspired by the Irish word for cow, "Bó."

Emma and her husband were living on a a 120-acre farm in rural Waikato, Ngāruawāhia, where they ran a small beef herd. They have now relocated to Melbourne, Australia.