Meet Emma, the Founder of Bo Studio.

Emma Campbell founded Bo Studio with the mission to increase agricultural businesses’ capacity and improve their customer experience through purposeful UX design.

She brings eight years of experience working in the field as a Product and UX Designer for various tech companies in New Zealand and abroad.  

Since returning to New Zealand after living in Ireland for three years with her Irish partner, she wanted to fuse this part of her life with her new venture. ‘Bó,’ which means ‘cow’ in Irish, is how the name Bo Studio came about.  

Emma and her partner live on a 120-acre farm in rural Waikato, Ngāruawāhia, and love the country lifestyle. She is excited to add value to the agricultural industry with her expertise and industry knowledge.

Bo Studio founder, Emma Campbell smiling in a while shirt standing in front of wood pile.

Our values


We collaborate with businesses who are passionate about improving the agriculture industry.


We dig deep to get to know your business and users.


We only work on projects we can see a clear return on investment for you.


We apply emotional intelligence to your business and users for exceptional outcomes.

Transform your business by inspiring your users.

Inspired users become happy customers, and happy customers lead to business success. Let’s discuss what we can do together to help you achieve goals for your business and your users.