Experience Design for agriculture

Experiences that live up to customer expectations.

Whether you have a product or service, an opportunity in mind or don’t know where to start, we’ll partner with you to design an experience that keeps your customers engaged and your business growing.

View our process

Experience Design services

Our blend of disciplines result in holistic experience design.

User Experience Design (UX)

Creating intuitive and efficient navigation systems, interactive elements and layout that improve the overall user experience of your products and services.

Service Design

Designing and optimising service systems to improve your customer experience, establish efficiencies and streamline internal processes.

UI Design

Producing visually engaging and consistent interfaces that reflect the brand identity and enhance the usability of your products and services.

User Research & Testing

Gathering feedback and insights from real users to understand their behaviours and pain points and evaluate the usability of your products and services.

What does Experience Design look like with us?

Our Process.

Experience Strategy.

We run a planning workshop to understand the business objectives, target audience, problem space, and unique value proposition. Our goal is to establish a clear vision and set achievable goals for the experience. We then create a plan to execute, and if there is an existing product or service, we conduct an experience analysis to understand its strengths and weaknesses.

Customer Discovery.

We'll gather data through interviews, surveys, observations, usability testing, and analysis of support tickets and customer feedback to better understand your customers' behaviours, motivations, and pain points. We aim to align these insights with your business objectives to build experiences that genuinely meet the needs of both your customers and your business.


Building on the insights from the Customer Discovery phase, we'll identify opportunities for improvement within the experience and use ideation methods to push solutions further. Concepts are communicated through wireframes, prototypes and mapping. As the ideas take shape, we'll create high-fidelity UI designs, establish experience guidelines, and develop a design system to guide the final execution.


We begin a continuous process of testing and refining ideas with customers, stakeholders, and your team. As a result, we'll bounce between this and the Opportunities phase. Usability testing will be a key focus, and for digital experiences, we'll work closely with your development team. The aim is to create a human-centred experience, and by validating early on, you'll save on budget and resources.

Launch & Monitor.

In the Launch & Monitor phase, we finalise and hand over the validated experience solution and its documentation to your team for implementation, ensuring a smooth transfer of ownership. We'll also provide a plan for ongoing monitoring and measuring success metrics, which will help ensure that the experience continues to deliver its intended impact and when refinements may be needed.

“Bo Studio is fantastic to work with and highly adept at taking techie people on a positive UX journey. The work they’ve done for us was fabulous and now they’re an important part of our team.”

Shane Wood, CEO @ Vinea

A man and women standing talking together in a field with cows. In the distance is a farm and forest.

Designing the everyday experiences we have with products and services.

Experience Design is an innovative approach to creating purposeful customer experiences. From product to service design, we've tailored our process specifically to meet the needs of the agriculture industry. We create effective solutions by considering every aspect of the customer experience, from the initial touchpoint to the post-interaction follow-up.

With Experience Design, you can expect to increase customer satisfaction, improve operational efficiencies, and ultimately drive business growth. So whether you're an agritech SaaS solution struggling with customer engagement or an animal health manufacturer looking to improve your distribution service, you can embrace experience design to take your agriculture business to the next level.

Working with Bo Studio

Frequently Asked Questions.

How long does an Experience Design project take?

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A project can range between 1 to 6 months, depending on its scope. Timelines can be drawn out by issues such as delayed user research or feedback, but we try to minimise these impacts by anticipating and addressing them to keep on schedule.

How involved do I need to be?

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You're the experts in your business, and we're the experts in experience design, so we find collaboration the most valuable. Every project is different, but we'll likely need at least a half day with you during each process phase. Before the project starts, we'll set expectations so you can plan accordingly.

Are design files included?

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Yes! If we're designing a digital experience, we'll use Figma and create high-fidelity prototypes and design systems ready to hand over to your developers. We will transfer all files to you at the end of the project.

What's the cost of investing in an Experience Design?

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Our minimum engagement for Experience Design projects is $5,000 NZD. This fee reflects our commitment to delivering high-quality, human-centred experience design services. We have expertise in creating experiences for a wide range of agriculture clients, and we bring this knowledge to each project.

Improve customer engagement with Experience Design.