Emma Maguire (née Campbell)
May 30, 2023
Are your R&D, product, and marketing teams working in silos? Now's the time to prioritise open communication and shared knowledge among your teams to foster innovation and drive customer-centric decision-making.
User research is vital in understanding user needs, but its true value lies in accessibility and utilisation. This is where research repositories come into play. In this article, we'll explore what a research repository is, highlight the benefits of having one, and provide practical examples of how to create and maintain a robust research repository. To help you start your user research journey, we've also included a free Notion template designed to help you capture and organise your insights.
A research repository is a centralised location where businesses can store, organise, and share user research insights and findings across teams. It serves as a comprehensive and easily accessible knowledge hub that consolidates valuable customer insights, enabling teams to refer back to research findings, stay aligned, and make informed decisions.
To establish a practical research repository, here are our top tips:
Getting started can be the most challenging part, so we've put together a free Customer Insights Hub template on Notion that you can use today.
The template has three pre-defined categories - topic, type and device - that can be customised to suit your business structure and help you locate insights quickly. And we've also included a research entry template with prompts to help ensure your team adds all critical information. The prompts include: Who?, Why?, What and Where?, Key Insights and then a space for all the raw data.
Click here to access the Customer Insights Hub template. Once it's open, click 'Duplicate' near the top right of the page. You'll be asked to sign in or create a free Notion account. Then follow the steps, and the template will be yours to customise! If you have any issues, please reach out to us at firstname.lastname@example.org.
Research repositories provide businesses with a powerful tool for capturing, storing, and sharing valuable user insights. By breaking down silos and encouraging communication, these repositories enhance collaboration, decision-making, and overall customer-centric thinking. Today is the perfect day to start building your research repository.
At Bo Studio, we're all about creating amazing experiences. If you're struggling to bring design thinking into your business, or just want to make sure your current project has a user-centric approach, get in touch. We'd be happy to chat and help out however we can.Get in touch
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