UX research builds the foundation of your product design strategy. Truly understanding the needs of your users will shape how you create an empowering user experience.
This is achieved by utilising various user research methods and techniques, putting aside preconceived ideas and truly stepping into the shoes of your users. From this perspective, we can do our best to see and feel their world to validate or disprove design assumptions.
Before building a new product, it’s crucial your users are at the forefront and you are targeting their needs. Identify who your users are, their challenges, and product use context to facilitate a satisfying user experience.
Learn how your users are currently engaging with your product before investing resources into adding product features. Ask yourself, what value will the new add-ons provide to your users?
Doing user research helps define the direction of your digital solution and validates your next steps. This process reduces the guesswork and will provide you with a roadmap that will lead to success.
Our Process
Have an open conversation with your users to gain deeper insight into their behaviour and how they think and feel.
Observe users using your product, and provide set tasks to uncover usability flaws and strengths of your current digital solution.
Structure the information architecture in your product with card sorting and validate the results with tree testing.
Capture user preferences and attitudes towards your digital solution with surveys, and review exisiting support tickets and customer feedback.
Analyse your existing data or set up an analytics collection process including heatmaps, time spent on task, bounce rates, and conversions.
Moderate discussions with users to learn how they perceive your product and what problems they experience.
Gain a deeper insight into the habits and daily lives of your users as they record their actions in real-time.
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Working with Bo Studio
There’s no ‘one size fits all’ when planning user research as each business and situation calls for a customised solution.
At Bo Studio, we emphasise building a foundation for your product design strategy to create a memorable user experience and achieve your business goals. We take the time to understand the problem we are solving before turning to the research method that will provide the most value.
Know that your product will work in the real world, with real people, by actioning user research.
