A versatile designer, strategist and problem solver shaping experiences that exceed customer expectations.

Nutrien Ag Solutions is one of the largest agriculture companies in Australia. Its mission is to feed the future by helping growers increase food production in a sustainable manner. During my contract at Nutrien, I worked with the Digital Sustainability Team in Melbourne as the UX specialist on a farm emissions framework project. I led a customer-facing discovery initiative, creating service blueprints, conducting usability testing, and developing value documentation to define the strategic direction.

Since starting Bo Studio I've worked with large agriculture organisations and start-ups across New Zealand and the United States. These include Gallagher, FreeWave (IoT), ProTag, Deosan and Vinea. Projects have ranged from user research, workshop facilitation, end-to-end user experience, UI design and experience strategy.

With Gallagher, I took the lead on a user research project aimed at identifying pain points in software migration, leading to the development of a solution that not only improved customer migrations but also reduced support calls significantly within just one month of its launch.

Additionally, I conceptualised and introduced to Bo a streamlined 4-step Experience Audit process that not only provides clients with strategic insights and actionable recommendations but also significantly reduces internal workload.

I've also played a vital role in the development and implementation of service blueprints and journey mapping while validating against business objectives and led experience direction, communicating effectively with stakeholders and wider teams, and ensuring alignment with experience strategies and business goals.

I'm proud to have successfully mentored an intern, actively contributing to their professional growth in the realm of user experience over a three-month period.

I served as a Product Design consultant at Stuff, the flagship website of Stuff Limited, New Zealand's leading media organisation. In this role, I contributed to both the Video Products and Strategy team and Stuff's advertising self-service portal, Stuff Ads. My responsibilities included developing user research plans and working within a team to establish user personas, which have since become integral across all digital teams. I closely collaborated with business and digital product owners to pinpoint customer experience challenges and proposed and designed final solutions in Figma.

At Tyk, an API Management solution dedicated to empowering development teams to create secure and scalable API-driven businesses, my role was a Senior UX Designer. I produced comprehensive prototypes, design systems, and documentation, streamlining our squad's development processes and reducing time and costs.

I facilitated design thinking workshops, highlighting strategic direction for the user experience within the API management platform. This initiative significantly improved our B2B clients' grasp of how concepts and technologies are integrated.

Additionally, I provided mentorship and coaching to members of my design team, fostering their professional growth and enhancing our overall design capabilities. This effort resulted in one team member earning a well-deserved promotion within three months.

EQUIIS was a start-up organisation that brought to market an end-to-end secure communications app called flaim. They had launched on the App Store and Google Play but needed a design and user experience overhaul.

During my time with EQUIIS, I implemented user testing and research processes within the organisation and carried out wireframing, prototyping and UI design, ensuring a user-centric design process. I collaborated with another UX designer, the development team and stakeholders to redesign the UI consistency and accessibility of the iOS and Android application of claim.

After the redesign, ratings on the App Store and Google Play increased, and it became the fastest growing app in Africa at the time.